Effective Date: 12-April-2023
At Smile Dental Care, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Statement explains how we collect, use, and disclose information about our patients and visitors to our website.
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
COLLECTION OF PERSONAL INFORMATION
We collect personal information about you when you provide it to us, such as when you schedule an appointment, fill out a patient form, or contact us through our website. The types of personal information we may collect include your name, contact information, date of birth, health information, and insurance information.
USE OF PERSONAL INFORMATION
We use your personal information to provide you with dental care, process payments, and communicate with you about your treatment. We may also use your information for research and quality improvement purposes, but only with your consent.
DISCLOSURE OF PERSONAL INFORMATION
We may disclose your personal information to third-party service providers who perform services on our behalf, such as payment processing and website hosting. We may also disclose your information to government authorities or law enforcement officials if required by law.
PROTECTION OF PERSONAL INFORMATION
We take appropriate measures to protect your personal information from unauthorized access, use, or disclosure. We maintain physical, technical, and administrative safeguards to protect your information.
YOUR RIGHTS
You have the right to access, correct, and request deletion of your personal information. You also have the right to object to the processing of your personal information and to lodge a complaint with a supervisory authority.
UPDATES TO PRIVACY STATEMENT
We may update this Privacy Statement from time to time. If we make any material changes, we will notify you by email or by posting a notice on our website.
CONTACT US
If you have any questions about our Privacy Statement or our privacy practices, please contact us at marketing@smiledentalcare.co.uk